Applied Marketing For Startups - 203
About the Course
The Applied Marketing for Startups course helps entrepreneurs understand how to solve the toughest problem startups face – how to find customers, retain customers and build a brand experience that drives loyalty and referrals. The assembled content in this course will provide everything you need to organize your digital and analog marketing strategies, drive inbound customer traffic, and improve your brand performance.
The class is offered in both instructor-led and online-only formats. It’s designed to help active startups and curious entrepreneurs apply lessons taught by marketing professionals to their own businesses and projects. We cover the basic ingredients of customer discovery, customer segmentation, building a marketing strategy, and implementing through the best and most cost-effective channels to reach the customer. We will also introduce you to a commonly used marketing tactic, inbound marketing, pioneered by HubSpot. Inbound methodology emphasizes drawing customers to products and services via content marketing, social media marketing, search engine optimization, and branding. The course will also cover other techniques such as conferences and networking.
The instructor-led course is 6 weeks in duration. The instructor-led classes for the 203 – Applied Series is offered in Winston Salem Monday nights from 5:30 – 7:30 PM each week starting on September 30, 2019 and ending on November 11, 2019. Each week the first hour of the instructor-led class will include lecture and review of course materials while the second hour will be independent working time with optional one on one assistance from the course instructor. Online classes can be accessed and completed at any time.
Flywheel Coworking – Winston-Salem
Center for Design Innovation building
450 Design Ave., Third Floor
Winston-Salem, NC 27101
Ryan Forrest – Lead Instructor
Ryan Forrest is the founder & Chief “Fun Guy” at Fungi Marketing. He has been on the digital marketing scene for the last decade, working closely as a strategic consultant, account manager and analytics advisor for small bricks and mortar businesses all the way up to global 100 industrial manufacturers. In 2015 he officially incorporated Fungi, now one of the top marketing agencies in Greensboro and the greater Triad. He is passionate about bringing a scientific approach to marketing, combined with “fun” ideas to help companies better track the effectiveness of their overall sales efforts. He loves collaborating with the team and with clients to help them grow in new ways, much like mushrooms and other fungi spread to cover a forest floor.