Instructor Materials

Here are some materials that can be used by instructors when teaching on location classes. Feel free to modify them for your use.

Finding Your Startup

Section 1: Becoming a Startup Innovator (download)

Section 2: Where Startup Ideas Hide (download)

Section 3: Evaluating Startup Ideas (download)

How to Protect a Startup

Section 1: Formation and Organization

Winston Salem Slides (download)

Lean Marketing Basics

Section 1: Getting Started

Discussion slides Winston Salem Sessions (download)

Section 2: Your Customer

Discussion slides Winston Salem Sessions (download)

Section 3: Getting the Basics Right

Discussion slides Winston Salem Sessions (download)

Section 4: Attracting Visitors with Social Networking

Discussion slides Winston Salem Sessions (download)

Social Media Slides from instructor Marnie Donoghue (download PDF)

Section 5: Attracting Visitors with Paid Media

Discussion slides Winston Salem Sessions (download)

Section 6: Connecting with Visitors

Discussion slides Winston Salem Sessions (download)

Section 7: Connecting with Visitors

Discussion slides Winston Salem Sessions (download)

Section 8: Engage and Delight

Discussion slides Winston Salem Sessions (download)