Lean Marketing Basics Syllabus

  • Getting Started
    • Course Introduction
    • Channels and Vocabulary
    • Marketing Plans and Project
  • Your Customer
    • Target Market Analysis
    • Segmentation
    • Customer Discovery and Validation
    • Persona Development
    • Customer Journeys
    • Selecting the Best Marketing Channels
  • Getting the Basics Right
    • Product Considerations
    • Your Brand and Creative Strategy
    • Creative Elements
    • Your Startup’s Story
    • Your Website
    • Analytics and Defining Performance Indicators
  • Attracting Visitors Using the Website
    • Organic SEO
    • Content Marketing
    • Technical and On Page SEO
  • Attracting Visitors with Social Networking
    • Social Media
    • Influencer Marketing and PR
    • Cold Email
    • Networking and Events
  • Attracting Visitors with Paid Media
    • Google Adwords and PPC
    • Web and YouTube Display Ads
    • Social Media Promotion
    • Targeting, Remarketing, and Retargeting
  • Connecting with Visitors
    • Email Marketing
    • Forms and Popups
    • Conversational Marketing
    • Landing Pages and Calls to Action
  • Engage and Delight
    • CRM Systems
    • Coordinating with Sales
    • Onboarding and Continued Contact
    • Support
    • Surveys