Marketing For Startups:
Lean Marketing Basics
This course is part of the Flywheel “How To…” series for startups. This course helps entrepreneurs understand how to solve the toughest problem startups face – how to find customers, retain customers and build a brand experience that drives loyalty and referrals.
The class is offered in both instructor led and online only formats. The course is designed to help active startups and curious entrepreneurs apply lessons taught by marketing professionals to their own businesses and projects. The class will cover the basic ingredients of customer discovery, customer segmentation, building a marketing strategy, and implementing through the best and most cost effective channels to reach the customer.
The class will use the latest marketing frameworks. Lean marketing is an approach that has its roots in the lean startup methodology pioneered by Alexander Osterwalder, Eric Reis, Steve Blank, and others. Lean marketing is evolving but emphasizes customer focus, testing, and cost effective resources. Lean marketing will provide context for the course. Another framework will be used is inbound marketing framework pioneered by HubSpot and adopted by almost all startups today. Inbound methodology primarily emphasizes digital marketing though the course will include other techniques such as conferences, networking, etc. when it is a marketing technique that work for startups.
The instructor led course is 8 weeks in duration. The last instructor led courses were offered in Winston Salem classes on Wednesday nights from 6:00 – 8:00 PM each week and started on January 23, 2019. Davidson classes were on Monday nights from 6:00 – 8:00 PM each week from January 28, 2019. Instructors for each location are shown below. See the detailed schedule and course syllabus for more information.
Center for Design Innovation building
450 Design Ave., Third Floor
Winston-Salem, NC 27101
Jay Hurt Hub for Innovation
210 Delburg St.
Davidson, NC 28036
Tom is a successful entrepreneur and marketer with over 35 years of experience in founding or serving as CMO in successful startup companies. Taught entrepreneurship at WFU. Currently developing WriteBoost. Loves marketing.