Understanding Marketing For Startups - 103
Monday Nights 6:30 PM – 8:30 PM
Starts September 30, 2019 and runs through November 11, 2019
This annual course offered by Flywheel is part of the “Understanding Lean….” series for startups. This module helps entrepreneurs understand how to solve the toughest problem startups face – how to find customers, retain customers and build a brand experience that drives loyalty and referrals.
The class is designed to help active startups and curious entrepreneurs apply lessons taught by marketing professionals to their own businesses and projects. The class will cover the basic ingredients of customer discovery, customer segmentation, building a marketing strategy, and implementing through the best and most cost-effective channels to reach the customer.
The class will use the latest marketing frameworks. Lean marketing is an approach that has its roots in the lean startup methodology pioneered by Alexander Osterwalder, Eric Reis, Steve Blank, and others. Lean marketing is evolving but emphasizes customer focus, testing, and cost-effective resources. Lean marketing will provide context for the course.
Another framework that will be used is inbound marketing framework pioneered by HubSpot and adopted by almost all startups today. Inbound methodology primarily emphasizes digital marketing though the course will include other techniques such as conferences, networking, etc. when it is a marketing technique that works for startups.
Understanding and keeping up with the latest marketing techniques is like drinking from a fire hose. Our goal is to take the mystery out of using marketing channels and available tools to grow your business through customer acquisition.
The real goal is that you leave this course feeling empowered, inspired, and confident – marketing is something that shouldn’t be scary, intimidating, or overwhelming; it should be that extra boost you need to get your startup into the world. This course is designed to show you some proven techniques to do that.
Instructor Led Enrollment
The instructor led course consists of 6 instructor led sessions and includes online access to courseware and content. The student plan requires registration with a “.edu” email address. Pick your plan and enroll using the buttons below.
Where to go:
All of our courses will be held by Flywheel at the Jay Hurt Hub for Innovation and Entrepreneurship:
210 Delburg Street
Davidson, NC 28036
What you’ll learn:
You will learn how to think about digital and analog marketing tools in context of a broader marketing plan. You will learn the purpose of each tool in the toolbox and how and when they should be deployed. Each class is two hours; the first hour is LEARN – full-on instruction and education; the second hour is APPLY – let’s apply content learned in that first hour to something tangible that’s a part of your idea or your startup.
What to expect:
During these 2-hour sessions, your instructor will combine lectures and market examples to teach you the fundamentals of marketing for startups. Come prepared with questions relevant to your specific business. The instructor-led course is 6 weeks in duration. The course in Davidson is on Monday nights from 6:30 – 8:30 PM each week starting on September 30, 2019 and ends on November 11, 2019.
What we’ll provide:
We’ll supply qualified instructors, wireless internet, dinner, and an awesome environment for you to learn.
Permission Marketing – Seth Godin
Growth Hacker Marketing – Ryan Holiday
Neil Patel’s Blog
Traction – Gabriel Weinberg and Justin Mares
Inbound Marketing: Attract, Engage, and Delight Customers Online – Brian Halligan and Dharmesh Shah
Hacking Growth – Sean Ellis
Positioning: The Battle for Your Mind – Al Ries
SEO 2019: Learn search engine optimization – Adam Clarke
Purple Cow: Transform Your Business by Being Remarkable by Seth Godin
Jeffrey Gitomer’s Sales Manifesto: Imperative Actions You Need to Take and Master to Dominate Your Competition and Win for Yourself by Jeffrey Gitomer
Contagious: Why Things Catch On – Joanah Berger
The Growth Marketer’s Playbook – Jim Huffman
Building a StoryBrand – Donald Miller
Shoe Dog – Phil Knight
Meg Seitz is the Founder and Managing Creative Partner of toth shop, a Charlotte-based agency committed to strategy and storytelling, critical elements to any marketing opportunity.
Meg has deep experience with both. Over the course of her career, she has taught high school World Literature, served on the opening teams for several lululemon stores, co-authored a children’s business book series, taught career development to undergrads, interviewed and written about over 100 entrepreneurs and business leaders, and founded a marketing shop that brings artistry to business – and vice versa.